Saturday, May 9, 2009

Brand Equity Chennai 09 - Prelims Answers and The final rounds


Answers to the prelims :

1. P Chidambaram
2. Kelvinator
3. Tea
4. Kukoro
5. Israel
6. Tendulkar
7. Wrigley
8. Churchill
9. Biloo Barber
10. Srilanka
11. Luxury
12. Bikini
13. Myanmar
14. Sir Martin Sorell
15. Lantern
16. JFK
17. Devil Wears Prada
18. TN
19. FBI
20. Copied
21. Bull Bear
22. PavanHans
23. Kerosene
24. Tiffany
25. Cannibalization
26. Asin
27. Google
28. Kancheevaram
29. Shankar Netralaya
30. Original


First Strike

1. Which author's manuscript was rejected 19 times before being published and had a preface written by EM. Forster
- Untouchable by Mulk Raj Anand
2. Which of the partner's wives were sisters
a. Ogilvy n Mather
b. Ernst n Young
c. Procter n Gamble
- c
3. Warren Harding was the 1st american president to do which of the following :
a. File an Income tax return
b. Pay rent for white house
c. Own a luxury yacht
- a
4. Antonio Zemperla, the Italian is the largest manfacturer of which of the following :
a. Sex toys and games
b. Silicone implants
c. Amusement park rides
- c
5. Which of the following yields biofuel as a byproduct
a. Tea
b. Coffee
c. Beer
- b
6. Which of the following was first used for TV in 1961 during the great American "Gator Bowl" college game ?
a. Product placement in a show
b. Slow Motion Replay
c. Ticker
- b

Round Two - Visual
1. Showed the book cover in which the title and some items were masked.
- Al and Laura Ries' "War in the Boardroom"
2. Advertisement was shown - Reynolds Permanent Marker
3. Sudha Moorthy in her younger days
4. A photograph from Zimbabwe showing a wallpaper made of money and highlighting the effects of inflation
5. Jimmy Wales - founder of wikipedia
6. Perfume bottle - Armani Attitude

Round Three
1. What did ICICI give to its customers for last year's diwali - Money Plant
2. Tom Peters positioning era began with David Ogilvy creating the 38 point for advertising that ........ ?
- Sells
3. Mar15th, 1962-JFK when announcing the consumer rights, outlines 4 principles :
Right to Information
Right to Safety
Right to be Heard
Right to ?
- Choose
4. In 2008, Ramazan Baydan of Istanbul had to hir 100 extra workers to manufacture model 271. What is model 271 ?
- Shoe thrown at George Bush
5. What did UN define as the "Silent Tsunami" ?
- Financial Crisis
6. The 1st recorded laws governed two things. One was about re-posession. what was the other ?
- repay

Audience Q :
Which emperor imposed tax on non-muslims ?
- Akbar
Since 1983 Finn Air is the official airline of ?
- Santa Claus

Round 4 - Darkness

1. In South India, micro-ovens startet kits carry which feature ?
- Idli Mould
2. Warren Buffet when sharing his two cents on the financial crisis, attributed it to three Is : Innovators, Imitators, ?
- Idiots
3. Allen & Overy,Clifford Chance,Freshfields Bruckhaus Deringer,Linklaters,Slaughter and May - form the magic circle of London. What are they ? ( THe five biggest of something )
- Law Firms
4. Bulgaria, Czech, Estonia, Latvia, Lithuania, UK, Poland, Sweden. Denmark, Hungary, Greece, Romania etc - what is common ?
- Yet to adopt Euro
5. Fence mount, door mount, anti-arson, weatherproof, top loader, front loader - variants of what ?
- Letterbox
6. Thailand is favourite destination for MICE industry. What is MICE ?
- meetings, incentives, conventions and exhibitions

Round 5 - Complete Darkness ( Audio Visual )

1. Sameer Mirchandani - naukri.com
2. Polo cologne - Carrie Underwood Singing the ad jingle
3. MTN Series - some video or song
4. Dr Reddy of Reddy Labs, talking
5. Something to do with Shreyas Talpade
6. Chodh do Aanchal - Song ? Paying Guest and sung by Shubodh Mukherjee

Round 6 - Ignorance is complete Darkness
Commemerating 200 years since Louie Braille invented Braille System

1. More than 500 groups related to barbie are on facebook. However whom does the group caribou barbie refer to ?
- Sarah Palin ( due to her fondness for caribou hunting )
2. Which group of islands' per capita availability of fish is the highest in India ?
- Lakshwadeep

Audience Q - a picuture showing pearls. What is special about the pearls ?
- Mikimoto Kokichi pearls - spherical pearl producing technique was used

3. In 1863, the 1st person to patent on nitro glycerine, 1867 for dynamite, 1876 for blasting gelation
- Alfred Nobel
4.Past decade, Novartis has sold "Coartem" at subsidized prize to developing world for a loss of 200 millin $ every year. What disease does it treat ?
- Malaria
5. Which golfer was highest earner of PGA tour of 08?
- Vijay Singh of Fiji
6. Genre of Media, first telecase on 23rd July, 1977 in Chennai ?
- FM Radio

Tie Break Q :
In 1982, which technique did Mastercard first use ?
- Hologram